Straight North Internet Marketing Company
Our deep knowledge of these industries allows us to execute high-impact Internet marketing campaigns to generate high-quality sales leads.
Our proven success in these industries, coupled with our industry-specific knowledge and resources, sets us apart from other Internet marketing companies.
Agricultural Marketing Company
Agriculture may be the oldest industry on the planet, but it’s no stranger to technology. This is as true when it comes to marketing as it is in the field.
Smart agriculture marketing employs multiple channels to drive traffic and make the sale, both online and offline. Whether you do it in-house or engage an experienced agriculture marketing firm, employing a strategic mix of agriculture marketing services such as email, SEO and PPC — as well as offline strategies — will help you stay top of mind in the market.
Let’s take a look at a few of the most important Internet marketing tactics any agriculture marketing company should consider using to stay ahead of the competition.
Promoting Your Agriculture Business With SEO Marketing
Simply put, SEO (search engine optimization) uses specific marketing strategies and techniques to get your site to rank high on Google and other popular search engines. The advantage of SEO is that once you rank on the first page of Google for your products and services, you will achieve optimal exposure to the segment of the market that is actively seeking what you offer. This helps to shorten sales cycles, as well as build credibility for your company.
PPC and Agriculture Marketing
While SEO is a formidable way to build your brand, it’s a long-term strategy that grows, in effect, over time. For times when an agriculture business needs to drive traffic quickly (such as when a startup needs to create quick cash flow, or for controlled sales of seasonal items and products), pay per click (PPC) is an excellent option. Like all direct advertising, there is an art and a science to PPC. Done well, it delivers quick, reliable, predictable and scalable results.
Automotive Marketing Agency
Prior to the Internet, nearly all automotive marketing services were limited to radio, television, print and direct mail. If you wanted to sell cars, you had to take out large ad buys through one of these channels.
However, the rise of Internet marketing has leveled the playing field, allowing even the smallest players to compete. In addition, Internet marketing offers two critical advantages you won’t find through traditional advertising platforms:
- You can reach a much larger audience, and it’s quite easy to segment that audience however you choose (e.g., geography, income, age, car make and model).
- You receive real-time feedback and analytics. This allows you to adjust your marketing approach as you keep what works (and discard what doesn’t).
Arguably most important, you’re not limited to a single approach. That’s because Internet marketing is an umbrella term that covers many different strategies for connecting with prospects.
Aviation Marketing Company
Aviation marketing poses a set of challenges unique to the industry. To get in front of the ones benefiting from your services, it takes a multipronged approach. Here are a few aspects an aviation marketing agency should consider when crafting an approach.
Knowing Your Audience in the Aviation Industry
Aviation marketing is far from cut and dried, partly because of audience size. Industry decision-makers could be as far up the corporate ladder as the C-suite, or they could be tech-savvy entrepreneurs or businessmen who routinely interact with vendors and service providers. How you communicate with either group can vary dramatically, which means aviation marketing services must be highly specialized.
The first step to successful marketing for aviation is to understand the existing and ideal relationships. From there, the aviation marketing firm and its client can work together on a honed approach.
Getting Your Message to the Right People
The next step is to evaluate your available communications channels and determine the ones most likely to speak to customers seeking aviation services. For our purposes, we can assume that customers in need of aviation services are actively seeking them — in other words, you’re dealing with a demographic that knows what it’s doing.
Compared with more direct pitches such as email marketing, Internet marketing that gets ahead of search is your best bet. That means ramping up your SEO strategy and investing in a PPC campaign. By getting in front of an already-engaged searcher, you have a better shot at starting a dialogue by actually distinguishing yourself with a content strategy.
Straight North, established in 1997, has been providing SEO service online from the beginning of search engine optimization. We work with small, medium and large firms in both B2B and also B2C — with e-commerce revenue and sales lead generation campaigns being our specialty.
Why Select Straight North As Your SEO Service Provider
As an SEO services, USA-based company, we have a full-time, in-house staff of talented specialists in all fields necessary for a successful SEO campaign. Our team includes researchers, analysts, copywriters, web designers, web developers and account managers.
Because SEO service online involves so many types of activities, from keyword strategy to link building to content creation and much more, having a well-rounded team such as ours makes campaigns flow more efficiently and brings results more quickly. Bottom line: Your SEO campaign will ramp up faster and start increasing your sales lead pipeline sooner — improving revenue and your campaign ROI.
Our SEO Services in the USA
Clients come to us with a wide variety of SEO objectives. These are the most popular SEO services we offer to our U.S.-based customers.
- Local SEO. With the explosion in mobile search, local SEO has become a near necessity for any company serving a local market. National companies also use local campaigns to improve organic search engine visibility in target markets, whether to increase market share, fend off competitors or introduce new products and services.
- National SEO. Campaigns with national scope require extensive keyword research and careful planning. Our SEO analysts will spend a great deal of time with you in the discovery phase to gain as much knowledge as possible about your company’s value proposition, products, services, customers and competitors. Our meticulous approach gives us (and you) an edge by providing the insight to target keywords that present the best possible opportunities for lead generation.
- Enterprise SEO. National and global organizations with in-house SEO capabilities often tap into our expertise for temporary or ongoing support in areas where they are understaffed or lack experience. Areas where we assist include keyword research, competitive research, link profile analysis, domain transfers and content strategy.
As we mentioned earlier, many activities are involved in SEO campaigns — and Straight North does all of them day in and day out. These activities include:
- Competitive analysis
- Content creation
- Content editing
- Content marketing
- Infographics and other visual content
- Keyword research
- Link building
- Link reclamation
- Mobile optimization
- Off-site optimization
- On-site optimization
Experience Matters in an SEO Service Provider — We Have It
At the heart of most SEO campaigns is content creation and content marketing. On your website, content must be created and/or recrafted to align with your campaign’s target keywords. Sometimes, a good deal of work is needed in the early stages to build the proper foundation. Off your website, content published on websites and blogs in your industry and related ones is a core component of link building, which is essential for SEO improvement.
Our team of copywriters, editors, designers (for visual content) and content marketers are experienced across a wide range of verticals, both in creating content and working with prominent publishers in many fields. This experience speeds up our learning curve and allows us to start getting top results for you sooner.
Content is important for SEO, but it’s just one example. Contact us online or call 855-883-0011 to learn more about how our SEO services team can get the job done for you in every aspect of your campaign.