Search Engine Optimization by Netmark
Search Engine Optimization (SEO)
It’s often the small, subtle things that cause us the most trouble, and that’s surely the case with Search Engine Optimization. At face value, SEO seems like it should be fairly simple; have a bunch of keywords and links and you’re good to go, right? Well, that’s about as simplistic as saying to summit Everest, all you have to do is put one foot in front of the other. So while it’s accurate, it lacks a lot of insight into the real process.
The true formula for successful SEO is a strong mixture of science and strategy. At Netmark, that’s our bread and butter. No one knows it better, and no one does it better either. So where is all of the traffic going that should be going to you? Someone is getting those visitors, and we want that someone to be you.
Is SEO Dead?
Google released two major updates to their algorithm in the last few years that dramatically changed the landscape of Search Engine Optimization. The purpose of these updates was to stop those who game the system, making their sites look relevant to the search engines when they really aren’t. Search engine optimizers are in a constant state of evolution, continually adjusting their processes and learning to maximize success. They want to rank well at all costs, but Google’s goal is to make the good guy win―she who has the most relevant and accurate information and who is providing their searchers with the greatest value.
It takes a lot of time, experience, and a keen understanding of how Google’s algorithm works to be successful with SEO. It changes often, and it will continue to change as search engine optimizers develop new methods to trick Google’s algorithm. You can’t just rely on being the good guy; you have to prove to Google that you deserve to be at the top of the rankings. That’s where we come in.
To Win In SEO?
SHE WHO HAS THE BEST INFORMATION – WINS!
The world of SEO is like the stock market: On Wall Street, the trader that has the most accurate information will make the best decisions, win the most trades, and make the most money. The trader that makes decisions based on bad information will lose all of her money in short order. Only the best of the best will succeed. Most will fail.
SEO is similar: It’s a competition between your site and other sites for prime real estate in Google. It takes an investment of time and money to get there, and the rewards are huge for the companies that do the right things in the right ways. The companies that implement poor strategies based on poor information will only lose money.
Netmark is committed to winning for our clients by having better information than any other SEO company in the world. Google has over 250 known factors that influence the rankings of your website, and we spend countless hours trying to statistically prove what all of those factors are.
Google delivers results based on an algorithm. If you have collected enough data points and can interpret the data correctly, any algorithm can be re-engineered.
Netmark continuously collects data and uses statistical regression and machine learning to gather greater insights into which SEO techniques work and which don’t. Using these methods, we can prove or disprove techniques before we implement them.
NETMARK’S GROUNDBREAKING RESEARCH STUDIES HELP OUR CLIENTS ACHIEVE SUCCESS
In 2013, Netmark completed the largest Correlational SEO Study ever done within the industry, analyzing nearly 400 different data points across 10,000 keywords to determine the most important Google Ranking Factors. After analyzing the core data points, we combined those points using machine learning to test thousands of combinations of factors to see which combinations produced the highest occurrence of success within Google.
The results we gathered provided critical insights into the mind of Google. We learned many things that no one in this industry has ever known and have helped our clients to soar to new heights based on these insights.
Our Proven Process
KNOWING IS HALF THE BATTLE – IMPLEMENTATION IS THE OTHER HALF
Having great information puts you in a position where you CAN succeed, but knowledge means nothing without correct implementation. Many companies that come to Netmark for SEO have been using good information, but they have been using it in a bad way. It doesn’t matter how hard a company works, if they’re implementing the wrong things, it won’t provide any benefit and may even prove harmful.
- Campaign development (unifying strategy across marketing methods)
- Site fortification (making the site search engine friendly)
- Link detoxification (removing toxic links)
- Content planning (creating the content strategy)
- Content production (producing content that gets results)
- Content promotion (promotion of content through multiple channels)
The cost of each campaign can vary dramatically based on a variety of variables, such as: What your short-term and long-term goals are, How well you’re ranking now, Competitiveness of the industry, Competitiveness of the keywords or categories you want to rank for, Quality of links currently pointing to the site, Other marketing methods you’re currently using, etc.
There are many factors that affect pricing. A quick call with one of our consultants can give you the info you need.
Integrated Marketing Services
ALL OF YOUR INTERNET MARKETING NEEDS – UNDER ONE ROOF!
Marketing gains so much power from unity in branding, message, and content. Your message is delivered more clearly and has a stronger impact on your audience. One ad by its self will rarely do the job. It takes several exposures to a potential customer before your message sinks in and has your desired effect. That process is expedited by having the same voice speaking to them each time. When it comes to digital marketing, Netmark really does it all. We don’t just do it all though; we do it all extremely well. Splitting your digital marketing efforts between three different firms will only weaken your impact and lower your ROI.
Why Use Netmark?
NETMARK IS AN INDUSTRY LEADER IN SEO & INTERNET MARKETING.
- One of Inc 5000’s Fastest Growing Companies in 2013 and 2014
- Google Certified Partner – VIP Status
- Strong Partnerships with Bing, Facebook, and LinkedIn
- Featured in Website Magazine, Visibility Magazine, and More…
- Hundreds of Satisfied Clients
Social Media Marketing has become an important part of most online marketing campaigns here at Netmark. Its popularity has grown considerably the past five years creating a huge marketing opportunity for those who take advantage of this new form of advertising. It’s astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.
Why Does Your Company NeedSocial Media?
There are several reasons to include social media in a company’s marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it’s important that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it’s not right for every business.
Social Media Misconceptions
- The primary reason for engaging in social media is to gain new customers.
This is by far the biggest misconception out there. The primary marketing opportunity in social media is to engage current customers, not new customers. People often confuse the two, but they are very different from one another. Some companies have successfully used social media to attract new customers, but this usually pales in comparison to the benefits received from retaining existing customers through the same channels.
- Social media marketing just means setting up Facebook page.
Social media actually extends far beyond Facebook. It’s true. Other social media venues include blogs, forums, and social bookmark communities just to name a few. Facebook is just a part of social media.
- Social media marketing is all done online.
Really? We’ve found that social media campaigns often require traditional advertising to build popularity. Yes we said it: “traditional advertising.” That phrase hasn’t completely left our vocabulary. Traditional advertising is still effective and can significantly impact the success of a social media campaign with very little effort or cost.
- Social media marketing can all be hired out to agencies.
The truth is that a lot of in-house work is required in social media campaigns, more than a lot of other types of advertising. Remember, successful social media marketing campaigns engage consumers across multiple channels. This engagement usually requires the participation of those who work for the comp
- Social media marketing is all about pushing advertisements on consumers.
Social media marketing is actually a lot more than just advertising material. Most companies using social media as just an advertising platform see very little benefit. Again, effective use of this type of marketing requires community engagement. For example, some companies have used social media to increase transparency. Others have gone to great lengths to create online personalities that consumers enjoy and even tune in to.